Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...

LOS ANGELES – In television’s latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story ...

If you've been on the Internet in the past few weeks, you probably know that today is a big day. Yes, Sept. 9 is the day Apple holds its latest huge and much-hyped product launch event, where it is ...

So, you thought the whole reason to own a DVR was so that you could skip commercials? Think again. Today TiVo is rolling out the Madison Avenue-friendly Product Watch service, which lets you watch ...

A new poll by Entertainment Weekly shows three out of four TV viewers prefer product placement over commercials. What EW didn't survey was whether TV viewers would mind seeing 20 different product ...

Brad Adgate, senior vice president for media planning and buying agency Horizon Media in New York, discusses product placement in TV programming. He is attending the "Upfront" market, the annual event ...