The pace at which a product moves through the product life cycle is extremely variable depending on a number of industry-related factors. Most importantly, the speed at which the industry is evolving ...

In pharmaceutical development, success hinges on more than scientific breakthroughs; it relies on demonstrating the real-world value of treatments. One of the most strategic moves a pharmaceutical ...

All product categories have a specific life span called the product life cycle. The product life cycle can pertain to unnamed products as well as those associated with a specific brand name. Many ...

Still in the process of being acquired by Thermo Fisher for $7.2 billion, the drug services firm Patheon says it will spend $45 million to expand several sites in the U.S. and Europe. The investment ...

Vol. 21, No. 2, Special Issue on Entrepreneurship, Firm Growth and Regional Development in the New Economic Geography (Sep., 2003), pp. 135-144 (10 pages) In this paper the process of exit and entry ...

The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product ...

Effective management of a product's life cycle is vital for business success. Each product life cycle comprises introduction, growth, maturity, and decline stages. Proper planning throughout these ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...