“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger ...

The Trade Desk has launched an AI platform that can act as a co-pilot for programmatic advertisers, the company claims. The new tool, Kokai, distributes deep learning algorithms throughout the digital ...

VENTURA, Calif.--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major ...

In-housing has long been a hot topic of debate in our industry. And last year’s WFA report threw the topic further into the spotlight, as it was revealed that a fifth of brands had decided to employ ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as premium screens to their programmatic DOOH platform. As one of the initial partners enabling programmatic DOOH campaigns on ...

The Trade Desk (Nasdaq: TTD) has launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner ...

The Trade Desk launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and an ...