While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

This survey from Goodfirms reveals that online reviews have a direct impact on brand perception, trust, and purchasing decisions across various industries.Las Vegas, United States, Jan. 02, 2026 ...

Consumer behavior patterns can be fickle at times. Whether a brand is a household name or an unproven business that is still getting its feet wet in the marketplace, sales and marketing work ...

CEO, National Retail Solutions (NRS). POS, NRS Digital Media, NRS Pay, NRS Funding, NRS Purple, and NRS Petro: Helping retailers succeed. First impressions count, and in-store branding can play a ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Online reviews have become a decisive factor in consumer purchasing behaviour across industries, according to a new global survey released by GoodFirms, a B2B ...