A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Your purpose is at risk of being pointless if you don’t use a single overarching purpose, ensure stakeholders buy into it, and implement strategies for operationalizing it. “Purpose” is trending. In ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...

Are corporations sociopathic or socially purposeful? Just over 15 years ago, the film, The Corporation, decried the pathological nature of corporate life. Its argument channeled worldwide concerns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I have been fortunate to work for purposeful companies throughout my career, and imparting ...

The Clark County Haitian Coalition has come up with a purpose statement that the health commissioner thinks “captures the genuine compassionate nature of the people who are working every day to serve ...