A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

A Statement of Purpose (SOP) is crucial for university, scholarship, or job applications. This document helps the admissions committee evaluate your candidacy. Follow these seven essential tips to ...

An SOP for scholarships is a personal essay that articulates your academic journey, career goals, and the reasons you're seeking financial assistance. An SOP for scholarships is a personal essay that ...

This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...