Crazy Aaron’s Thinking Putty takes putty to a whole new level. TODAY’s Jacob Soboroff goes behind the brand, speaking with the company’s founder Aaron Muderick about his life-long fascination, and ...

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When my seven-year old great niece Lorelai asked me to “write one of your stories” about Crazy Aaron’s Thinking Putty, first thing I did was buy some. And she’s right: It is awesome. More than 40 ...