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REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

CrossFit has become one of the most popular fitness organizations over the last decade, but the organization is now facing severe backlash from affiliate gyms, members, and its top sponsor, Reebok, ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

While it might seem like the hot CrossFit brand emerged out of nowhere, it began back in the 1970s when former gymnast Greg Glassman created a scalable strength and conditioning program suitable for ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...

We thought that bacon had jumped the shark. But this is the most interesting bacon news we’ve heard in some time. Reebok has developed its own bacon products to engage with the CrossFit Community and ...

While it can be argued that we’ve reached peak bacon love, one group of people will never turn their backs on bacon: followers of the Paleo Diet. A diet based on eating only what our Paleolithic ...