“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. The changes come nearly a year after the organization Truth in Advertising (TINA) issued ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...