MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.

Mug Root Beer will offer free root beer to fans if the UConn Huskies defeat the Purdue Boilermakers in the NCAA championship game.

Mug Root Beer has a mascot, and that mascot is a bulldog, cleverly named, “Dog.” Dog is prominently displayed on most Mug packaging, always holding a frothy, frosty glass of root beer.

Dive Brief: Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer ...

MUG Root Beer is officially joining the Zero Sugar game. With most soda brands opting to go the Zero Sugar route in comparison to introducing Diet versions, the Pepsi-owned root beer is the latest ...

Wild Thang, recently crowned the World's Ugliest Dog in 2024, will temporarily replace MUG Root Beer's mascot as the face of the brand.

Historic Independence drive-in reopens after fire forces months-long closure Mugs-Up Root Beer is back and ready to serve its iconic frosted drinks and whiz burgers in Independence ...

MUG Root Beer and its mascot, Dog, are rallying fans across the country to “root” for all the dogs during this year’s games for a sweet treat.

A giant frosty root beer mug has stood atop this Frostop through six decades, a neon-laced emblem of Americana that has helped make the restaurant a roadside landmark.

MUG Root Beer is debuting a Dawg DNA Kit for human fans and their canine pals to determine if they "have that dawg" in them.