Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said its fourth quarter will be ...

SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and ...

SAP today upgraded its Hybris Marketing Cloud offering with new features, including machine learning technologies for facial recognition and the Internet of Things (IoT), to help businesses reach ...

SAP launched a global initiative to provide marketing and business development assistance to new and current channel partners that are committed to rapidly expanding their cloud services to small and ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

SAP bulked up its marketing cloud Tuesday with the announcement that the German enterprise software giant plans to acquire Boston-based behavioral marketing provider SeeWhy. Using data based on ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP is making enhancements to the SAP Analytics Cloud solution, boosting augmented analytics, business intelligence (BI), enterprise planning workflows, and data integration capabilities. “The ...

Business software giant SAP has entered into an agreement to acquire Austrian firm Emarsys. Emarsys produces software that businesses can use to interact with their customers 'on a personal level' ...