It’s a poorly kept secret that the Seiko 5 is the perfect first watch for new watch collectors. Back in 2014 my editor declared his first watch, the Seiko 5 “Sea Urchin” Diver, the perfect starter ...

Collaborations between Seiko and Rowing Blazers have become something of a hype phenomenon. And deservedly so. Underpinned by the Seiko 5 Sports’ excellent design, build and value, a colorful touch ...

Fratello On Air podcast ✓ The guys discuss Seiko's triumphant return due to smaller watches with better bracelets ✓ Enjoy the ...

As with all Seiko 5 Sports Watches, the collaboration features the five key attributes, including an automatic movement, day-date display at 3 o’clock position, water resistance, recessed crown at 4 o ...

Seiko is celebrating the 55th anniversary of the Seiko 5 Sports with a competition. Seiko fans across the world have created their own designs for the Seiko 5 Sports ‘Customise’ Limited Edition ...

The latest entrant to the Seiko 5 Sports collection earned its place by attracting some 8.5m votes as part of the Japanese brand’s Custom Watch Beatmaker competition. The competition ran from October ...

Pop culture and watches have been having a moment at Esquire. First we revisited the unlikely legend of the Domino’s Rolex—a corporate-branded Air-King given to high-performing pizza franchisees in ...

When it comes to giving "first watch" advice, the Seiko 5 has always been part of the conversation. The basic models are the most affordable mechanical watches out there, and possess a genuinely ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

People have all kinds of reasons for embarking on the journey of watch collecting. Some are looking for fashion watches to pair with their best fits. Others want to invest in pieces that will ...

Welcome to Always On Time, where we're always there when you call with the most interesting new watches in the world. The single best thing about this watch: this Seiko is better than almost 50,000 ...