Shaquille O’Neal, one of the most powerful players in basketball history, was also an important figure in sports marketing. During his career, he collaborated with the global sportswear company Reebok ...

Speaking of shoes, Shaq signed an endorsement deal with Reebok as a player, but later worked with Walmart to create a more affordable shoe line. He also had deals with brands like Pepsi and Buick, ...

The generosity of NBA Hall of Famer Shaquille O’Neal has been extended to a 6-year-old athlete, Nalah Barry, who has already won boxing titles, as Shaq has given her a shoe deal and invested in her ...

O'Neal has urged Ayton to understand the responsibility that comes with being the Lakers starting center. During Wednesday's ...