Forbes contributors publish independent expert analyses and insights. Teach grad students at NYU. Former Brand Manager. In hindsight, Coca-Cola executives in Atlanta must realize that their South ...

Where I work, the gentle fizz of seltzer sounds like a different animal. The flatulent elephant by the file cabinet is a seltzer maker that injects water with a gas, carbon dioxide, in a sparkling ...

Owning a SodaStream is awesome, especially if you’re a seltzer lover (and I am.) Shelling out for those proprietary tanks and refiles though, knowing that cheaper CO2 is widely available, isn’t.

SodaStream has been one of the top brands worldwide for changing water into sparkling or carbonated drinks. Now the company has announced that its latest and greatest sparkling water marker, The Art, ...

Early in the pandemic, as people were desperately searching for toilet paper, I was whining about a far less critical asset: SodaStream canisters. They’d become impossible to source, and the bubbly ...

"It will take a lot more than a letter from a lawyer to shut me up," says Sodastream CEO Daniel Birnbaum. The letter cited infringing upon trademark rights and derogatory advertising as grounds for ...