Learn why anglers love the Berkley Chop Block glide bait for its durable soft body, realistic action, and an affordable price that makes it a winner.

How to pick the perfect fishing soft baits to add to your tackle box ... ...

If you fish, you know Berkley. From soft plastics and hard baits to top-notch fishing line, and some of the best scent-dispersing baits on the market, Berley makes gear rhat’s on the water pretty much ...

When learning how to fish for bass, an essential first lesson for beginners is to master a few essential fishing rigs that use soft baits—whether they’re worms, crawfish, tube baits, or creature baits ...

Versatile lure that catches bass whether they're feeding or not Soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist Unique hook slot that provides ...

After walking away from a twenty-year guiding career in Alaska to write full time, I’m getting the chance to return for one more week on the water. This is the first installment of a ten-part series ...

From mid-spring through mid-fall, soft swimbaits — such as Z-Man’s Swimmin’ Trout Trick, Keitech’s Swing Impact, and Lake Fork Tackle’s Live Magic Shad — excel at catching bass, especially ...

Discover the best new and classic redfish lures and the tactics to boost your catch rates in southern inshore waters. The ...

Anglers and environmentalists are increasingly concerned about soft plastic fishing lures. These baits are often lost while fishing and then lie in the water or silt, with the loss raising concerns ...