Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to ...

Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger ...

Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...

Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...

Spotify Technology S.A. faces significant headwinds as its advertising business underperforms. Click here to read why SPOT ...

While Spotify won’t report its full Q3 earnings until November 12, the streamer will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024. The news comes as ...

Spotify is reportedly planning to increase its advertising in an attempt to increase revenue. The streaming giant currently offers a free service to users who are willing to have commercials interrupt ...

It’s been a decade since Spotify introduced podcasts to its app. Now, Spotify hosts millions of podcasts and, according to Edison Research, 26% of US podcast listeners use Spotify as their preferred ...

Google, possibly eying subscription music streamer Spotify's 6 million paying users, may be introducing a music streaming service of its own. It sounds like Google will add in the new, ...