Hello from a very comfortable leather chair inside the Steve Jobs Theater. It’s a typical Apple schmooze-fest in here before the big event kicks off—aka before the pre-recorded movie starts to play. I ...

Another September Apple Event has come and gone, and with each year that passes it truly feels like the tech giant has lost the magic of the early 2000s. While the company still clings to the ghost of ...

Apple will hold its annual iPhone announcement event on September 9 at the Steve Jobs Theater in Cupertino, California. During the "Awe Dropping" keynote, as Apple dubbed it on the invites, the ...