The MoonSwatch was only the beginning. At least, that’s what Swatch Group CEO Nick Hayek Jr. seems to suggest when quoted in a recent Bloomberg article. When conceiving the MoonSwatch, he also ...
With Swatch’s teaser and everything we know about the MoonSwatch, there’s little ambiguity about the direction this collaboration will take. The images on the Swatch site and social media show a ...
In 1962, Walter Schirra was the first astronaut to wear an Omega chronograph watch in space during the Mercury-Atlas 8 mission. The company’s watches were also worn during the first spacewalks, but ...
The watch will be available worldwide from the Beaver Full Moon on Wednesday 5 November until the new moon on 20 November 2025, sold exclusively through Swatch stores carrying the Bioceramic ...
The hottest watch of the year sold for $260 last weekend and spurred chaos across the world. Swatch and Omega partnered for an affordable version of the latter’s iconic Speedmaster, dubbed the ...
Yesterday in Biel, Switzerland – against the backdrop of the brand-new headquarters designed by Shigeru Ban – the Swatch Group’s inimitable Nick Hayek along with Swatch’s creative director Carlo ...
Swatch, the Swiss watchmaker, is trolling the 39% tariffs that the United States placed on its home country by selling a watch that flips the location of the 3 and 9 numerals. The tongue-in-cheek new ...
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