No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

As has been the case with its predecessors, this take on the Swatch x Blancpain Fifty Fathoms dive watch differs from its siblings largely courtesy of its colorway. While many of the others are quite ...

Swatch launches the NEON Collection, six watches inspired by classic ’80s and ’90s models reimagined with bold neon hues and modern features. There are objects we associate with the late 20th century ...

ZURICH (Reuters) -Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Donald Trump imposed on ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Swatch Group just opened its first Hamilton Watch store in ...

Swiss watchmaker Swatch has begun selling a special edition watch with the numbers three and nine reversed on its face in a play on the 39% tariffs President Trump imposed on US imports from ...