Swiss watchmaker Swatch has just unveiled a new watch, inspired by The Simpsons. In celebration of the popular cartoon, the Swatch SECONDS OF SWEETNESS is a playful, colourful watch that pays homage ...

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Blancpain X Swatch: could this be the “innovative” collaboration they say it is? The Swatch collaborations are back after a viral launch of the Omega MoonSwatch back in March last year. Marking the 70 ...

Like most new years, 2015 begins with a preview of Swatch brand watches showcasing many of their upcoming "novelties" for the year. That means their new watch models and styles that will be sold in ...

Forty years ago, in 1982, the founders of Swatch were faced with a huge decision – should their new revolutionary plastic watch be round or square? For the uninitiated, they chose round, and that ...

Although Swatch’s collabs with Omega and Blancpain share some commonalities — both are Bioceramic clones of iconic luxury tool watches — they’re also have many differences, including their movements, ...

Just when it seemed Swatch had concluded the MoonSwatch saga with the anniversary Snoopy MoonSwatch editions, the Swiss brand is back with a bold new collection titled Mission on Earth. The three new ...

Swatch has a long history of collaborating with bright and talented artists and for the latest project, the brand tapped Italian artist Lorenzo Petrantoni to use the timepieces as his canvas. The ...

Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However, this is fashion we’re talking about, which means there’s no clear way to ...

Prints will be everywhere this summer, and they are invading your wrists, too, thanks to the Swatch Summer 2012 collection. Designed by the Swatch Proteam, the watches express design inspired by each ...

Omega recently partnered with Swatch for the launch of a co-branded budget watch. It was an instant sell-out. But Dominique Touchaud, the former director of global advertising for Swatch and current ...