Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but designated travel destinations can. Sweden wants to become the ...

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse ...

Sweden, home of ABBA, meatballs, comfy sofas, and the midnight sun, has decided it needs to defend its brand. The nordic nation has announced that it will seek trademark protections for its own name ( ...

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