Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

A few weeks back it became known that Titleist was planning to introduce a three-piece, urethane-covered golf ball called the AVX. Now that ball has hit the shelves in golf shops in select markets and ...

Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

Specs: Three-piece, urethane-covered golf balls in white and yellow Available: Feb. 4 Last January, Titleist updated the Pro V1 and the Pro V1x, the most-played balls on every professional tour and at ...

After some serious test marketing in warm weather climates, the new AVX from Titleist ($47.99/dozen) is now officially available to players across the country. Manufactured at the same facility in New ...

In the golf ball business, there is Titleist and everyone else. The slogan "the No. 1 ball in golf" has multiple meanings, but the statement easily can be supported by Titleist through retail ...

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...

Gear: Titleist AVX AIM 360, Titleist Tour Soft AIM 360 Price: $50 (AVX AIM 360), $40 (Tour Soft AIM 360) Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside ...