Cinema advertising giant Pearl & Dean is hoping that the expected commercial success of Wicked and Gladiator 2 will help it return to the black. The London-headquartered business fell to a pre-tax ...
In the immersive world of cinema advertising, how do brands get it right? The ninth Digital Cinema Media Awards, run in partnership with Campaign, showed us how the very best in big screen advertising ...
This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...
New rules restricting how ‘less healthy’ food and drink (LHF) can be advertised came into play at the beginning of this month ...
Like every other phone this year, a key part of the Pixel 4a 5G and Pixel 5 are 5G speeds. In the UK, Google is running a Map-based “Mobile Cinema” game where you can find free movies as part of a ...