Prior to the new year, California-based T. Hasegawa USA declared in its 2024 Food and Beverage Flavor Trends Report that ube will be the flavor of the year. The bright, purple tuberous root hailing ...

One particular pizza sure is turning heads and racking up views − but not because of the cheese, toppings or sauce. It's because of the purple pizza crust. Yes, you read that right. The uber-popular ...

Two years ago, my food writing colleague Luke Tsai noticed a significant rise in ube-related events happening during in the spring. He predicted a delectable future: “We might as well go ahead and ...

Several returning favorites will be back on menus this spring—and they're bringing some exciting new food and beverage ...

Starbucks is heading into this year's spring lineup with a colorful display of drinks, one of which makes use of this iconic Filipino flavor to great effect.

Drawn to the nutty, creamy flavour of ube cream liqueur, Mr Dylan Yap and his business partners decided to bring it to Singapore in 2024, confident that consumers here would take to the taste of the ...

Smorgasburg Miami in Wynwood wants to “thrill ya with Manila.” This weekend, they are smashing street food and purple yams together for the first Filipino Street Food & Ube Festival. With over 50 food ...

Flavor experts at California-based T. Hasegawa USA unveil free 2024 trend report, which highlights and forecasts consumer preferences in food and beverage flavors next year. A bright purple tuberous ...

CERRITOS, CALIF. — Ube has been identified as the leading flavor of 2024 by T. Hasegawa USA Inc. Ube is a bright purple tuberous root vegetable from the Philippines. It may be used in such ...

If you’re like me and obsess over foodie social media pages, you’ve likely encountered a striking purple hue sweeping the culinary scene like a lavender wave. From burgers and lattes to donuts and ...

When we go to restaurants in 2026, we’ll be looking for spicy flavors, new takes on old favorites and some good company. Trader Joe’s 2026 winners: Customers’ 11 favorite products — including a savory ...