A lot of changes have been happening thanks to a continuously evolving FinTech industry, but many changes are yet to come. Understanding what customers want and need is very crucial for every business ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

As e-commerce and mobile technologies continue to expand, businesses across industries are looking for professionals who are experts at creating intuitive, engaging and customer-centered digital ...

The user research team employed a number of methods across several studies: focus groups (by class level), one-on-one interviews, a survey, a 12-week diary study, "guerilla" usability studies (quick ...