You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

Thanks to AI, we’re entering a new era where software completes tasks independently, taking software far beyond being a tool for productivity. That evolution is reshaping how software delivers value ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...