The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a ...

Google's John Mueller said on Twitter that URL structure is "not so much" important, rating it a 1 out of 7 - whatever that means. He said the bigger concern is changing URLs can take Google time to ...

Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came ...

Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs. The introduction paragraph now leads off by saying, "Google supports URLs as defined by RFC ...

Google isn't concerned with how many slashes there are in a URL, so there's no need for an artificially flat URL structure. Google’s John Mueller says there’s no benefit to having an artificially flat ...