Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

Tone policing, Anderson tells me, is when someone focuses on how you're expressing yourself rather than what you're actually saying. "It's essentially derailing a conversation by critiquing someone's ...