It happens in your neighborhood, at the startup down the street, the cafe experimenting with new menus or the mom-and-pop shop that digitized during the pandemic to survive. These businesses are agile ...

“That’s why shopping local is important — we live here and we want everyone who steps into our stores to feel like they are a part of our larger, extended family,” she added.

The brand-awareness campaign, which will run in several local markets, is Yahoo’s first time advertising in the Super Bowl since its 2002 “Do You Yahoo?” commercial starring a talking dolphin.