Google is bringing more ads to YouTube, as you'll see them when you pause video playback - here's why that's not a bad idea.

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out Pause ads to all advertisers.

YouTube users have noticed ads popping up when they hit “pause” on videos and they’re not happy about it one bit.

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.

Some make specific reference to the fact that they are showing next to a paused video – as with one from Dunkin’ Donuts that said “this show might be paused, but your hunger isn’t”. YouTube has long been warning that it is considering showing ads when videos are paused.

Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.