Apple wants to remind everyone that it’s just running the same play as it always has.

For more than a year Silicon Valley has been buzzing about Apple’s decision to sit on the sidelines during a frenzied AI arms ...

That’s not to say tariffs won’t hurt; CEO Tim Cook said tariffs will likely cost the company $1.1 billion this quarter. But analysts say Apple has bigger concerns, such as its future product strategy ...

In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...

On Sunday, Bloomberg's Mark Gurman reported in the Power On newsletter that Apple's recently-assembled Answers, Knowledge, ...

Trump’s tariff threat on semiconductors appears to be accelerating tech reshoring, with Apple pledging substantial investment ...

Tim Cook tells employees that though the tech giant was relatively late to smartphones, tablets, and MP3 players, it still ...

Apple reportedly wants to buy or partner with an AI company to deliver its much-delayed Siri upgrade. I think Anthropic's ...

Apple has formed a new team to build a ChatGPT-like app, according to Bloomberg’s Mark Gurman.

The tech giant is pledging an additional $100 billion to the country by bringing more of its supply chain and advanced manufacturing to America. This is on top of the $500 billion the company is ...

A quietly-formed team within Apple named Answers, Knowledge and Information is working on the in-house AI chatbot.

Cook says Apple is ‘reallocating’ more people to its AI team.