In a memo to staff obtained by Deadline, Steve Boom, Amazon’s vice president of audio, Twitch, and games, said the rise of video podcasting has created “different audience needs” and requires “distinct discovery, growth, and monetization strategies” compared to traditional audio-only narrative podcasts.

Amazon.com is restructuring the Wondery podcast studio by shifting its award-winning narrative podcasts such as "Business Wars" to Audible and consolidating creator-led shows into a new unit, according to a memo seen by Reuters.

In a statement to The Verge, Amazon spokesperson Alice Zhou confirmed that while Wondery will continue to produce podcasts, its narrative-driven studio, which has developed shows like Dr. Death, American Scandal,