Just last year, Duke Deuce‘s Memphis Massacre cut “Yeh” hit a million YouTube views in just about 30 days with the encouragement of Cardi B, who called on her more than 60 million Instagram followers ...

With its irresistible hip-hop beats and shouted refrains, crunk music incites a fervor in fans that’s reminiscent of a religious experience. “I would define crunk as more of a spirit,” explains rapper ...

"GET CRUNK" AND "CHOPPA STYLE" were missing their missing ingredients on Sunday. The fans, aka "The Who Dat Nation." Hearing the songs on television without fan attendance was like having a bowl of ...

Hip-hop and booze are a match made in marketing heaven. Jay-Z made $2.5 million last year endorsing Budweiser and others; Diddy pushes Ciroc Vodka; Kanye West appears in Absolut ads. But Lil Jon went ...

Rapper Lil Jon starts his day by saying three affirmations to himself: "I am happy. I am healthy. I am at peace." The practice is not just a habit, but a transformative moment in the rapper's life. "I ...

Lil Jon hopes to grab a bigger percentage of the energy drink market when his Crunk!!! Energy Drink launches a new citrus flavored line this summer. While Lil Jon is on a recording hiatus as TVT ...

It does not make sense that the Ying Yang Twins created the biggest hit in years with New Orleans Saints fans. For starters, they're from Atlanta, home of the Saints' biggest rivals, and the song, ...

Music critic Robert Christgau recently got fired from a job he had held for 32 years. But when he went looking for some musical catharsis, he found his punk standbys didn't work anymore. That's when ...

White tees that stretched to the knee. Gold grills on teeth and cars. And accents slathered with so much sauce they forced the words to shapeshift. The crunk era of hip-hop took Andre 3000’s prophetic ...

Twenty years ago, the dominant (read: mainstream) music scenes contained, among many things, sonic extremes: On one side of the spectrum, you had commercial nü metal, a.k.a. the Linkin Parks and the ...