Keratin treatments help smooth hair cuticles, giving hair a shinier appearance. They can also help your hair dry faster. But they’re also expensive and may contain potentially harmful ingredients. A ...

In TODAY.com's Never Have I Ever series, a fertility specialist warns that this common chemical can interfere with your health.

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Keratin is a beauty buzzword synonymous with smooth, shiny strands and ...

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

Discover the revolutionary Afro Hair Botox treatment! 🌟 Get 20% off with code MARYAM20 at nutreecosmetics.com. Shop my Natural Hair Products on Instagram & TikTok @maryamjhampton and @mhhaircare. Are ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. While keratin treatments can be one of the best antidotes to frizz and an easy way ...

The researchers at King's College extracted keratin from wool and found that when it came in contact with saliva, the keratin ...

A lil secret for you all: One of my favorite ways to minimize frizz and flyaways is with a keratin shampoo. Once I added one to my hair care routine, the difference in my hair's smoothness and ...