National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

National CineMedia Inc. entered bankruptcy just under two years ago, as the in-theater advertising company wrestled with the impact of the COVID-19 pandemic. On Thursday, the company — which ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

The in-theater advertising company last made a dividend payment to shareholders in September 2022 National CineMedia Inc. entered bankruptcy just under two years ago, as the in-theater advertising ...