The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and ...

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the ...