Elon Musk intends to focus more on his job as Tesla CEO, but it’s unclear if the billionaire will be able to solve a big problem of his own making: damage to its brand.

The world Musk returns to, however, is not the same one that he left to carry out President Donald Trump’s federal downsizing mission. And the richest man in the world may find his reception icy. After all, Tesla was built not only for tech enthusiasts but as a way to revolutionize transportation and address climate change.