The specificity of Facebook’s advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the ...

Much as Jesus was crucified at the hands of non-believers, Kirk Cameron has found himself in the 21st-century version of ...

Resident Evil 6's No Hope Left trailer posits that you are a person with large hands, and everyone you love is dead. Accessible through Facebook, the trailer skims your friends list to feature in the ...

The future of television is deciding which tattoos people you don’t know are going to get from the comfort of your Facebook page. In Facebook Watch’s new series The Tattoo Shop, tattoo artists Ami ...

Remember that Straight Outta Compton trailer recut for mostly white Oscar voters? It turns out that the real Straight Outta Compton marketing campaign wasn’t as far off from that as we thought. There ...

ABC’s Roseanne revival trailer is generating lots of online buzz. Since its premiere at the network’s upfront presentation on May 16, the trailer has gotten 33.2 million views across Facebook, YouTube ...

is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for more than a decade. The reasoning behind showing white Facebook users a different trailer was the ...

This news should come as no surprise, but high-level staffers at Universal admitted at a SXSW panel on Wednesday that they distributed race-bias film trailers for Straight Outta Compton to Facebook.

Leading subscriber-driven streaming services have been increasing their use of YouTube and Facebook as promotional platforms for years now. But their use of the platforms has amped up as they have ...