The Best Day of My Life, Destined to Meet You, A Familiar Stranger (Photo Credit: Youku and MGTV) Short-length dramas or miniseries are growing in popularity among fans of Chinese drama. Usually, ...

In terms of content strategy, the Chinese micro-drama producers that are going global have moved beyond translation and ...

ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...

Over the past half-decade, the rise of short video platforms like Douyin, Bilibili, and Kuaishou has been powered in no small part by short-form, largely vertical dramas—minutes-long programs that use ...

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

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Revenue in China from micro-dramas is projected to nearly double this year, to 90bn yuan ($12.7bn)—exceeding sales of cinema ...

The titles are provocative and extremely clickable: “Found a Homeless Billionaire Husband for Christmas.” “I Became My CEO’s Darkest Secret.” “How to Tame a Silver Fox.” The videos are equally soapy, ...

Overview: Beginner-friendly Chinese dramas offer simple plots, emotional storytelling, and engaging characters for easy, enjoyable viewing.Romance, Wuxia, fanta ...

The show opens with a dramatic scene. A young woman stands alone in a bar, drinking away her bad memories: her fiancé demanding his engagement ring back in the wake of her family’s bankruptcy and her ...

To keep the production budget low, FlexTV is tapping the vibrant English-speaking creative community in countries like Thailand and the Philippines. This story first appeared in China Report, MIT ...