Real time reactions during the CRM Playaz watch party for the Salesforce Connections 25 keynotes, featuring commentary from leading industry voices including Alan Berkson, Liz Miller, Jon Reed, Bonnie ...

Adobe GenStudio for Performance Marketing, a generative AI application that enables marketers and creatives to create on-brand campaign content for paid social ads, display ads, banners, marketing ...

Privacy-First Data Access -- Interact, IPG's integrated platform for marketing, will be available directly within marketers' Snowflake environments via the Snowflake Native App Framework, integrating ...

Affinity Solutions' expanded relationship with AWS equips advertisers and publishers with privacy-enhanced controls to leverage first-party data to measure and optimize ad campaigns using AWS Clean ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

AI Agents and AI Trust & Governance are powered by the Five9 Agentic Experience Engine, at the core of the Genius AI Architecture. AI Agents provide flexible, advanced self-service that adapts to any ...

Today consumers use AI to help with specific tasks that still require them to control the workflow and final decision making. Forrester expects AI to become more autonomous, which will likely not be a ...

Real time reactions during the CRM Playaz watch party for the opening keynote of PegaWorld 25, featuring commentary from industry analysts including Rebecca Wettemann, Adrian Swinscoe, Brian Sommer, ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

LoopMe, a brand performance company, has partnered with Acxiom, bringing LoopMe's survey-based Audience & Measurement Platform (AMP) with Acxiom's marketing technology, identity, and consumer data.

Outreach's AI Revenue Workflow Platform coincides with the release of a new generation of intelligent AI Agents.

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has launched Harmony Social, which connects paid social campaigns with connected TV and the ...