Marketers discuss how to balance parenthood with their career ambitions in the latest episode of Marketing Week’s webinar ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Getting ‘Back to Starbucks’ and dialling up what customers love about the brand has been a key focus for the chain as it ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...

The new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on ...

Amid lower than expected growth in Q2, CEO Daniel Ek pointed to marketing as an example of where Spotify resists sacrificing ...

Marketers are under increasing pressure to get more out of troves and troves of data - a strong relationship with insights ...

Tapping into “brand truths”, playing with memory structures and prioritising collaboration Diageo is targeting “triple wins”, ...

The former brand manager will take over from outgoing CEO Jon Moeller on 1 January and is expected to continue the brand’s ...