Discover how conversational AI transforms customer engagement, boosts conversions, and pairs with interactive content to elevate shopping experiences.

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

Let’s pause for a moment and consider this: the average person spends nearly 5 hours a day glued to their mobile screen. That's more time than many of us spend eating or exercising! It's not an ...

As a trendy online boutique, you have two choices: a basic browsing experience with static images and lengthy descriptions, or a lively, interactive one with shoppable videos. Shoppable videos not ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

As third-party cookies phase out, it's become increasingly important to use a combination of zero-party and first-party data. At the same time, many people confuse the two or consider them the same.

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of ...

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

In a world where 93% of consumers say video helps them with their purchasing decisions, shoppable videos have emerged as a game-changer for eCommerce brands. Shoppable videos represent the perfect ...

User retention is one of the biggest challenges for brands of all types, especially mobile apps. There are several reasons for this, including the issue of attracting relevant users, creating the ...