For example, using the Alexa app on your smartphone you’ll be able to take photos and have it analyze images. You’ll

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Anthropic’s Claude large language model is powering the majority of complex tasks for Amazon’s new Alexa , sources tell CNBC.

Online retail behemoth Amazon on Wednesday announced a new version of its Alexa voice assistant that is powered by generative artificial intelligence, giving the device more human-like qualities.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly.

There's scarcely a part of the company that is unaffected by AI,” said Vishal Sharma, Amazon’s VP of Artificial General Intelligence, on Monday at Mobile

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls “Alexa+”. However, the generative-AI powered Alexa will be free for Prime members, who pay the company a monthly or annual fee for free delivery and other perks.

Amazon seems to finally be getting on the AI train, so to speak, as it launched the new Alexa Plus this week. According to the company, this newly supercharged AI powered assistant is more intuitive, understanding the user's needs more effortlessly than the previous model.