As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

AMC Entertainment Holdings (AMC) operates a vast network of movie theaters and screens, focusing on customer engagement via ...

AMC Entertainment (AMC) just posted its best Memorial Day weekend ever, setting new records for both ticket sales and ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...