Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...
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Amazon Retail Chief Shifts Culture Toward Lower Costs And—Gasp!—Some Slower Shipping
Amazon was reeling. The company’s revenue growth had fallen to its lowest levels in decades, and it was grappling with a ...
AI’s Expanding Role In Retail And E-Commerce: Balancing Efficiency With Human Touch
Artificial intelligence (AI) is reshaping the way businesses operate in the retail and e-commerce spaces. From streamlining ...