A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

AI adoption is a big thing in 2025, with big tech set to spend a quarter trillion dollars on AI systems this year, according ...

She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free for Prime members.

Amazon unveils AI-powered Alexa+ with smarter features as Alexa usage grows 20%, while Rufus and AI efforts expand ...

Warren Buffett is the CEO of the Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) holding company, where he oversees a $281 ...

Celebrate Holi with vibrant deals on Amazon.in! Enjoy up to 50% off on festive essentials, cutting-edge tech, home must-haves ...

Artificial intelligence (AI) stocks were last year's biggest winners, leading the Nasdaq, the S&P 500, and the Dow Jones ...

Zeba Khan said a significant portion of sales is coming from Prime customers on Amazon, indicating diverse preferences across ...

What's Next For Amazon's Discovery Tools? While Amazon points to Rufus, its AI shopping assistant, as an alternative discovery tool, this appears more coincidental than a like-for-like swap.

Amazon’s Rufus, launched in September 2024, may have had a large impact on respondents’ understanding of AI shopping ...