As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Since her debut in 1959, Barbie has become one of the most recognizable and beloved toys in the world. With her many careers, ...

Stanley cups fit in car cup holders despite their large size and have a straw that makes staying hydrated just a little more ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Barbie is a billion dollar box office franchise now, as well as being one of the most successful and well-known toys and merchandise ... comedy with Hari Nef’s Doctor Barbie, and plenty more.

Six attempts to make toys more inclusive The creation of ... with Barbie - even if the doll was dressed as a doctor. Much of the Barbie material that Mattel promotes via YouTube and other outlets ...

Smartphone to Dumb Phone The Polestar Problem New Apple iOS 18 Features Pets on planes Deals delivered The Barbie Phone runs KaiOS, an operating system designed for feature phones that adds a few ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

EA has officially announced a film adaptation of The Sims is in the works and aims for it to have an impact like the Barbie ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...