Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films.

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...

We take a closer look at eight projects that were pitched at this year’s gathering, which unspooled in Madrid from 28-30 ...