A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And ...

Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation ...

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building ...

Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...

Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly faster and hold it longer than skippable formats. The findings reveal that CTV ...

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...

During Magnite’s most recent earnings call in August, CEO Michael Barrett highlighted the CTV industry’s growing interest in accommodating small and midsize businesses. “We see the SMB segment ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Imagine capturing a shopper’s attention not only during the action, but also during the ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...