Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile experience includes channels and opportunities that don’t exist in the desktop ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

A fully automated, closed-loop marketing solution that enables CSPs to implement a contextual, Segment of One™ marketing approach to their entire customer base, improve customer experience and achieve ...

In the previous blog, we saw how financial institutions can initiate a streamlined CDD-led customer onboarding experience. Let us now look at what does it take to manage what lies ahead. By thinking ...

Sirion, the global leader in agentic CLM, has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for Contract Lifecyle Management (CLM). This marks the fourth consecutive time Sirion ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. This represents a major investment in LGT’s offerings and customer ...

Malbek, a leading provider of AI-powered contract lifecycle management (CLM) solutions, today announced it has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Contract Lifecycle ...